Royal Navy to get new uniforms

I know what you are thinking; "what the fuck", yes I am on the same page as yourself. If there is one project to scrap then surely it is fashionista tendencies of Her Majesty's rear admirals if you get my drift - or perhaps I am not being colloquial enough?

A swedish company called the LBM Group have this statement on their website (beware these people have never heard of the concept of paragraphing):

The British Royal Navy, is well-known, especially in England, the Anglo-Saxon world and the British Commonwealth. The British Navy image has been built up for centuries and is one of the oldest brands in the world. The licensing program that LBM has developed together with the British Navy has been developed in order to achieve a clearly defined objective, to make it possible for the brand Royal Navy to create an increased strategic value for the brand that they have built up over the years. The responsibility of LBM has been to make sure that the values and the ethical standards of the British Navy are projected in an adequate way. The Royal Navy is characterized by a strong brand and a well-known logotype that also includes several dynamic and historical sub-brands [sic] such as the Royal Marines. The brand is characterized by capacity; clothing that at the same time is designed to be unique, functional and unified. To achieve this objective, three distinct requirements have been set by the licensor; Functionality, Prestige and Specialty. The objective is to position Royal Navy in such way that it simulates, and is associated with, the property and attributes of the British Royal Navy. Not only will the Royal Navy collection be produced in high-quality material, but it is also important that it will be perceived as appropriate, tough and resistant in order to attract the consumers. Both the products, as well as the way that the marketing is being made, shall reflect the values that the British Navy stands for. The Board of Directors for LBM considers that it is important to position Royal Navy in the higher price segment to convey a feeling of luxury and outstanding quality. The objective is that Royal Navy shall be considered the ‘Rolls-Royce’ of the industry. The brand has to be marketed through established distributor, and in relatively low volumes to achieve this. In this was the market is allowed to assimilate the brand and that rather creates a demand than forces LBM into push it out to the consumers. During the first years in the United Kingdom, the strategy will be focused on retail companies that are specialized in marine and lifestyle-related shoes and clothing collections. Beyond this, there is a pronounced objective to establish sales through larger department stores such as Harrods and Selfridges as well as specialized companies as Yacht Boot Company. Within the framework of the cooperation with the British Navy so far, LBM has developed a sample collection of shoes and initiated the design of a clothing collection. LBM estimates that the first products will be launched in retail during spring 2011.

[My Emphasis]

How about it Mr. Fox? Does the Royal Navy really need new uniforms, has the colour of the sea changed that much to warrant a complete overhaul of the naval fashion? Perhaps they are fighting in variable terrain, like the army, and need new uniforms in order to blend into the environment. Yet last time I checked, regardless of what the demented warmists say, the sea is still blue which coincidentally goes strikingly well with the colour of the current uniforms which are, lo and behold, 'navy-blue.' Thus, flabbergasted I remain; surely Mr. Fox, surely, this project will not go ahead. Surely their uniforms are good for at least another war, surely.

One would be forgiven for thinking that perhaps this money could be better spent on say, oh I do not know; more ships, more aircraft and more marines.